A Brighter Horizon: Nosara’s Hopes for a Rebound in Costa Rica’s 2025 Tourist Season

After a turbulent start to 2025, the coastal town of Nosara, Costa Rica, is holding its breath for a much-needed rebound in tourism. Known for its laid-back surf culture, yoga retreats, and eco-conscious charm, Nosara has long been a magnet for travelers seeking both adventure and tranquility. But this year, like much of Costa Rica, it’s been navigating choppy waters.

A Rocky Start

According to the Costa Rican Tourism Board (ICT), international arrivals by air dropped to **270,810 in February 2025**, a **7% decline** from the same month in 2024. This marks the sixth consecutive month of decreased arrivals, with projections suggesting a **15–20% year-end drop** if trends continue. Nosara, nestled in the Guanacaste province, has felt the sting. Local tour operators, restaurateurs, and rental hosts have reported dwindling bookings and rising anxiety.

What’s Behind the Dip?

Several factors have contributed to the downturn. The **appreciation of the Costa Rican colón**—now hovering around ₡500 per U.S. dollar—has made the country more expensive for international visitors. Add to that a **new Value Added Tax (VAT)** on tourism services and growing concerns over safety, and Costa Rica’s competitive edge has dulled compared to destinations like Colombia or the Dominican Republic.

Nosara’s Resilience and Optimism

Despite the challenges, Nosara’s community remains hopeful. Local businesses are doubling down on **sustainable tourism**, **wellness experiences**, and **community-driven events** to attract conscious travelers. The town’s unique blend of surf, nature, and wellness continues to appeal to a niche market that values authenticity over affordability.

“We’re not just selling a vacation—we’re offering a lifestyle,” says a local surf school owner. “People come here to reset, to reconnect. That hasn’t changed.”

Looking Ahead

While the national outlook remains cautious, there are glimmers of hope. The ICT is ramping up international marketing campaigns, and Nosara’s reputation as a safe, eco-friendly destination could help it weather the storm better than more commercialized areas. If currency fluctuations stabilize and safety concerns are addressed, the **2025–2026 high season** could mark a turning point.

For now, Nosara is leaning into its strengths: **community, conservation, and culture**. And if the town’s past resilience is any indication, it’s not a matter of if tourists return—but when.